Higher Logic Blog

The 2017 Community Management List (What's In & What's Out)

Written by Joshua Paul | January 9, 2017 at 1:30 PM

I wonder what is was that convinced the last person using dancing palm trees on their website to stop in the late 90s or early 2000s.

Was is feedback from their market, a grouchy boss's comments, or an epic marketing fail?

Have you ever been caught using a tactic or touting a trend when it was past its prime?

As community managers, we face these decisions every day. We are keenly aware that members' expectations, consumer behavior online, and the role of communities all change over time.

So, we ask, "Is my approach the best approach?" and "Is this engagement opportunity still relevant to my audience?"

To help you evolve and avoid being the last person trying to get their community members' attention with proverbial "dancing palm trees," we've created a list of community management trends that are going to be hot in 2017 and those that are on their way out.