Higher Logic Blog

The Best Customer Engagement Tips from the Week of February 21, 2016

Written by Kaila Timmons | February 26, 2016 at 7:00 PM

The Socious Top Ten for the Week of February 21, 2016

Higher Logic has some great news! Call it a late new year's resolution if you will, but we have decided to bring back the Top Ten.

We know that you're busy and that the internet is a big place, so we have done all of the heavy lifting (or should I say reading) for you and have collected some of the best advice from around the web and put it all in one spot!

Fresh Advice From the Online Community Blog

The Top Ten

The Best Online Community Engagement Tips From Around the Web

  1. Online communities are the driving force of customer value. Once your customers realize how important you are to them, they won't be going anywhere. In this slideshare, you'll learn why online communities not only keep customers loyal, but they also keep your followers engaged and ready to buy (or continue buying).

  2. It is an emerging trend that marketing is owning both customer satisfaction and experience. One great (and easy) way to enhance both is to give your customers the freedom to answer their own questions by integrating self-service options into your customer service strategy.

  3. Customer engagement strategies are not going anywhere. In fact, the majority of successful companies are switching to a more customer centric strategy. If you aren't thinking about the future of customer engagement, you should be.

  4. When it comes to creating engaged online communities, Richard Millington, founder of FeverBee, wrote the book. Here you can catch him participating in an insightful Q&A session with Jörgen Sundberg.

  5. There is a subtle marketing revolution taking place these days and it largely revolves around customer lifecycle marketing. Marketing to prospective customers is no longer adequate. Learn how to “attract, sell, and wow,†your customers at every stage in the buyer's journey.

  6. So you've set up your online community, but now you might be noticing that not every comment is a good one. Customer complaints are a natural part of the business world however, it is important to know how to manage and respond to negative feedback, learn from it and move on.

  7. Online customer communities don't work unless you can get the balance of people and technology just right. In this article, Marie Connelly, of coralproject.net, explains how to achieve just that.

  8. The shift to creating more customer centric businesses has been in the works for a while. This may have been a quick and easy adjustment for recently launched companies, but what about you're already established business. Consider creating a customer journey map to guide your customer experience transformation.

  9. 2016 is the year of social business strategy. This article will make you want to get out your laptop and start tweeting. Your customers will love it and your brand will reap the benefits.

  10. Let's wrap up the top ten with a personal favorite, digital content. We can't stress enough how important it is to know your audience. The internet, especially social media has become a whirlwind of tweets and likes but writing for your company's Twitter account is completely different than writing for a press release. Knowing what to include (or even better, what to exclude) in your social media posts will boost your followers interest, increase customer engagement and maybe even get you a “like†or two.

Tweet of the Week

Feel free to share the Top Ten with your network!

Tell us your favorite article from the list above or an outstanding post we may have missed in the comments below.

Enjoy your weekend and happy reading!