As 2015 draws to a close, many organizations are busy gathering data to create strategies for 2016.
Because online customer communities make real impacts on areas like customer retention, customer support, product development, etc., it's just as important that you spend some time developing a strategy for your community going into 2016.
We published over 100 articles last year related to customer community engagement, strategy and management. So, we compiled a list of our 9 most helpful articles from 2015 to assist you in crafting your 2016 online customer community strategy.
#1) The Best Mobile Online Community Options: Responsive Web Design vs. Mobile Sites vs. Native Apps
By now it has become clear that technological advancements are not going to slow down any time soon. This becomes even more apparent as items like the Fitbit and Apple Watch were a couple of the hottest Christmas gifts of 2015.
Cisco reported that global mobile devices and connections grew by 7% between 2013 and 2014. This means that it is more important than ever to develop a mobile strategy for your online community. Find out what you need to know in order to keep your customers engaged on-the-go in your community.
You can't determine how you are delivering on the goals for your online community if you're not tracking the right metrics. Our own Josh Paul says, The data your online community yields is extremely valuable in terms of knowing what your target audience wants and how your organization can maximize its return. Read about the four types of online community metrics you can't do without.
In many cases, an online community is only as good as your community manager. This is especially true during the first few months after launching your community.As you may know if you have ever looked at the comments on a YouTube video, there are plenty of antagonistic internet bullies and trolls out there. It is your community manager who will keep them in check and make sure that your community is free of this sort of negativity. In order to do this, it is best to develop a plan for dealing with any such incidents. Find out more about creating moderation guidelines for your online community.
One of the scariest questions when deciding whether or not to begin building an online community platform is: Will my audience actually participate? However, if you have done your homework by determining the viability of your online community, then you may already have the answer.If you are having concerns regarding finding and engaging your community's founding members, then check out these 4 tips.
As I mentioned before, a great community manager is really the backbone of your online customer or member community. Organizations are only hurting themselves by putting someone in this role who can only do the job. Learn 4 qualities that your community manager should have to maximize your online community's impact on your company.
Most marketing professionals are already aware of the concept of retargeting and how it works, but community managers can also leverage the same principle to boost customer engagement in their organization's online community.If you're unsure of what this might look like, check out these 5 examples of retargeting campaigns in online communities.
Many of the benefits that coincide with building a strong customer community come from having an active customer base that participates within your online community.One of the best ways to get your customers to participate in your online community is to teach them to ask for help. If you're thinking that teaching 10,000 people how to ask for help sounds like a bit of a chore, then click here to get our 5 suggestions for teaching your customers to ask for help from your community.
When it comes to getting your customers to engage in your online customer community, your community's structure can play a big role. You should design your community with the intention of making it as easy as possible for your customers to participate.With that being said, here are 5 tips for structuring your community in order to maximize your customer engagement.
As you know, community managers are critical to the success of your online community. However, community managers often find themselves on the outside of discussion that are central to your business.However, there is something that can be done about this. Learn more about the 5 ways community managers can win the respect of the rest of the organization.