We wish all of our ideas were original. The truth is they are not, nor do they have to be. A big source of great business strategies comes from analyzing what other companies have already done. This is especially true when you implement emerging technologies, like online customer communities and other social crm platforms.
When it comes to social business, even seasoned executives look to other companies to gather ideas and validate their strategies.
To help you conceptualize or optimize your online customer community strategy, we've compiled examples of customer communities that have been launched by companies ranging from business-to-business technology providers to consumer banks.
Online Customer Community Examples
- Aerohive Networks
- Blue Jeans Network
- Ellucian (formerly Sungard Higher Education)
- General Dynamics
- Globe Telecom
- New Holland
- Open Text
- The SAS Center for Health Analytics and Insights (CHAI)
- Thomson Reuters
- Wyndham Worldwide
Add links to other online customer communities in the comments section of this post as you come across them.
The Strategies and Management Behind These Customer Communities
Viewing these online communities (or just the customer login pages in some cases) does not take you very far in learning much about each business's strategy and their community's value to customers or partners.