Prior to arriving at this year's ASAE Marketing. Membership, and Communications Conference, get a sneak peek at our new infographic for associations and nonprofits.
What You Need to Know to Create a Sustainable Private Online Member Community
The "if you build it, they will come" approach to creating a private online community for membership organizations is long gone. Association executives and nonprofit leaders know that they can't leave their member engagement investment to chance.
Many of the most successful online member communities have the following three characteristics:
- They standout among an organization's member benefit portfolio.
- They keep diverse member segments engaged over time.
- They generate significant revenue for their organization.
Your organization's private member community can follow this same model.
However, these communities do not evolve and thrive by luck.
The following infographic outlines the areas that membership organizations need to address during the planning phases of their online community to ensure that as many of these components as possible are firing on all cylinders during and after the community's launch.
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Successful online member communities are planned and adjusted often. They support deliberate actions by community managers, support staff, and member engagement professionals.
Follow the guidelines in the infographic above to create and maintain an active community at the center of your member communication and peer-to-peer collaboration strategies.