Have you noticed an increase in valuable social business content? People are sharing information that goes far beyond the usual "why ever business on earth needs social media" articles. These "evergreen" online community tips are useful for businesses that are starting customer communities, as well as nonprofit membership organizations that rely on member engagement to meet their goals.
Here are a couple of the most useful articles on professional online community from recent weeks:
By Richard Millington, FeverBee
In this significant list of online community management tips, Rich Millington highlights some of the best takeaways from FeverBee's blog and his new book. While, each tip could be expanded into an entire chapter, this list is definitely worth reviewing and sharing with your social business team.
By Vanessa DiMauro, Leader Networks
"Failure" takes on many different meanings for online customer communities. It can be everything from low member activity in the community to not achieving meaningful marketing, support, or innovation results for the sponsoring company.
This article outlines some of the common missteps that businesses and membership organizations make when planning and implementing online customer communities.