Higher Logic Blog

ProCommunity #15: How to Build, Manage, and Market Your Online Community

Written by Joshua Paul | October 25, 2012 at 5:45 PM

Discussing Why Online Communities Are a Tangible Business Asset with Michael Silverman

Michael Silverman joins us for this episode of ProCommunity, the show where online communities meet business performance.

Michael is a the CEO of Duo Consulting, an open-source strategy and technology firm. Along with being a seasoned entrepreneur and speaker, he is the author of the book, Capturing Community: How to Build, Manage and Market Your Online Community. Michael can be found at @MSilvermanDuo.

The Online Community Topics That We Chatted About:

  • Why is now a good time to focus on creating an online community for your business?
  • The different types of online communities
  • Examples and characteristics of social communities that deliver
  • The real business-level results to be achieved using online communities
  • Building your own community vs. using Facebook or LinkedIn
  • The components of a successful online customer community strategy
  • How to get executives to view owned online communities as a strategic asset
  • Setting expectations for creating a private online community
  • Steps an organization can take to get started creating an online community