Higher Logic Blog

ProCommunity #13: The Psychology Behind Creating Customer Engagement in Online Communities

Written by Joshua Paul | October 10, 2012 at 11:20 AM

Discussing How to Design High Levels of Engagement in Your Online Community with Nir Eyal

Nir Eyal joins us for this installment of ProCommunity, the show where online communities meet business performance.

Nir is an entrepreneur, investor, and leading thinker on how to create high engagement products. Along being a Lecturer at the Stanford Graduate School of Business and a frequent speaker at industry conferences and Fortune 500 companies, Nir also writes for TechCrunch, Forbes, and Psychology Today. Nir blogs about business, engagement, and human behavior at NirAndFar.com, where you can sign up to get his upcoming book entitled Hooked: How to Drive Engagement By Creating User Habits.

The Mobile and Online Engagement Topics That We Chatted About:

  • Why business people should care about creating high-engagement products and communities
  • The hazards and morality of addicting technology
  • Focusing on technology vs. human behavior
  • The physiological elements of engagement and addictive habits
  • Why are Pinterest, Facebook, and checking email on your phone so addictive?
  • Designing habits during your organization's product planning process
  • Examples of habit forming behavior in mobile apps or social communities
  • Why are marketing, design, and product management all important to designing engagement?
  • The biggest challenges to creating addicting communities
  • The unlikely importance of variable rewards
  • The differences between creating habit-forming behaviors in existing products vs. new products
  • How to help customers become invested in your community