2012 has been an exciting year in for social business professionals, and we're only half way done. Both public social networks and private online communities are increasingly both saving and making businesses money when it comes to marketing, customer management, and product innovation.
We have produced dozens of articles, ebooks, and videos to help companies and membership organizations take advantage of the opportunities that online communities present.
Here are the most popular social business articles from the Online Community Blog for the first half of 2012.
Cut through the buzzwords and confusion. Finally, get a concise and actionable definition for social business to share around your organization.
Find out what marketing strategists and membership executives need to know about the online community planning lifecycle to create a social business strategy that works for your customers and your organization.
Learn about the '24-Hour Rule' and why it is worth investing in this community management tactic during the initial stages of your online community.
See a great visual model for understanding an online community's lifecycle and what organizations should focus on during each of the four stages.
Get a sneak peek at some of the data coming out of the 2012 State of Online Communities in Associations survey.
The rest of 2012 will surely bring more challenges and opportunities in the ways that organizations harness the power of online communities. Add you predictions in the comments below. Stay tuned for great resources from Higher Logic in the coming months by subscribing to the Online Community Blog.