Take some time during your busy day to stop and look around.
These are historic times when it comes to an organization's abilities to leverage the online communities it sponsors and the communities it participates in to improve business-level results.
The way this is happening is evolving too, just as we have seen in other areas of business.
Years ago marketing was done en mass and sales was done solely through one-on-one relationships. With the advent of CRM and marketing automation systems, organizations can nurture prospects with the right message for the right person at the right time with precision.
In political or advocacy campaigns, gone are the days of blanket canvasing and relying on a candidate's shining personality to connect with an audience. They have been replaced by targeted social media campaigns and pinpoint micro-segmenting.
The Common Thread in These Revolutions Is Data
Businesses, nonprofits, and governments are using data to make better decisions and deliver more relevant information to their constituents.
Now, we are seeing this opportunity reach online communities and the discipline of online community management.
Why Is Data Important in Online Community Management?
If you can't prove the ROI, bottom-line contribution, and value to the organization of your online community, online community managers are at risk of losing support within the company, being unable to make a case for additional resources or expansion of the community, and potential loss of their jobs.
In addition, online community analytics enables online community managers to develop a plan to grow the community, ensure that they are spending their time most efficiently, and measure the results of their strategy.
Data-Driven Online Community Management
We recently hosted an educational webinarwith online community consultancy, FeverBee on how to use online community data to unlock growth and customer satisfaction. We've outlined some key points from the webinar below.