At the average association, a private social network keeps less than 10% of the members engaged and associations are only engaging slightly more than 10% of the membership using large public social networks.
These less-than-inspiring figures, released by association consulting firm Marketing General toward the end of 2011, highlight a wide discrepancy between how associations use and manage their online communities.
A couple weeks ago, Socious launched the 2012 State of Online Communities for Associations survey to get the bottom of this and provide the association world with data-driven ideas for how to reach and maintain higher levels of member engagement in their online community.
By completing the 2012 State of Online Communities for Associations survey, you are contributing to an effort to help association professionals develop and maintain more effective social networks for members in the future.
The resulting data will allow your organization to find out how its online community is performing compared industry norms in the areas of membership, engagement, and revenue.
The overarching goal of the study is to find out which specific strategic, or community management-related, decisions leads to better results for associations.
The holistic nature of the survey, especially around the business benefits that online communities bring to membership organizations, enables association leaders to identify new opportunities within their organization where social networking can have an impact, such as non-dues revenue.
Considering all of the hats that association professionals wear, this survey is an opportunity to assess your investment in community building and the return your organization is receiving, as you should from time to time with any program.
Please help others take advantage of this opportunity by emailing the link to the survey (http://socious.com/online-communities-in-associations-survey) to 5 association professionals that you know, or sharing the survey with your social networks using the social sharing links above.